Best Practices Guide to Technology Startups
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Table of Contents
Home
0) The Team
Human Resources
Template Documents
1) Your Idea
Idea Generation
Refining Your Idea
Selection Criteria
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Testing Your Idea
Design Partner Program
2) Research and Development
3) Project Management
4) Marketing
Collateral
The Presentation
Example: OctigaBay Presentation
Customer Profile
Internet Advertising
Lead Generation
Marketing Strategy
Press Kit
Product Positioning
Role & Responsibility
Search Engine Optimization
Template Documents
The Launch
a) Why is the Launch Important?
b) Target Audience
c) When To Launch?
d) Launch Metrics
PR Firm Report
e) Launch Timeline
How to Approach Bloggers
The Marketing Budget
The Pitch
5) Sales
Channel Sales
Direct Sales
Inside Sales
6) Product Management
Product Management Models
Some Great Resources
7) Financial Analysis
Capitalization Table
Company Valuation and Financing
Expense Claim Form
Revenue Forecasting
Spreadsheet Templates
Template Documents
VC Story
9) The Board of Directors
Advisory Board
Key Employee Stock Option Agreement
Typical Board Agenda
Who should be on your Board?
9B) Investors
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2) Research and Development
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