It's a very crowded, noisy world these days.
The launch is
about rising above the noise.
Like getting your resume to the top of the pile
in a job
search,
you’ve got to stand out.
The launch is more than just sending out a press release or a post on your blog. These days, bootstrap companies tend to under invest in sales & marketing which makes the launch all the more important a vehicle to stand out. Too many companies build a great product and struggle to understand why people aren't buying it. The answer is often a function of Sales & Marketing strategy. Public companies typically invest 2-3 times more in Sales and Marketing than R&D because it's more resource-intensive (30% vs 12% respectively). What’s your image? Innovative, thought leader, credible… That’s got to be reflected in everything you do. You’ve got to stand out. Where's the WOW? Be bold! Be aggressive! Rise above the hum drum everyday noise. Bottom line: You must invest in top caliber sales & marketing talent to make sure the world knows about your product and why they should buy it. |