4) Marketing‎ > ‎

Product Positioning

Here's a great video from Ralph Turfus on how to build and validate your positioning statement.


Your Positioning Statement should include:

    • The product is for:
    • Who need:
    • Product 'X' is:
    • That provides:
    • Unlike competitors:
    • Our product does:
    • We also provide:

Developing your Positioning Statement from Centre4Growth on Vimeo.

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