A Press Kit is a great way to raise awareness and educate bloggers and journalists about your company and your product. It contains material that bloggers and journalists can use to write about you in the belief that easy access to information increases the chances they will write about you. A press kit should be available online, but (when used judiciously) may stand out when also distributed in hard copy.Press Kit Contents:- Announcement specifics: What's unique about what you're doing and why readers should care.
- A company logo
- Problem/Solution explanation (either a brochure or presentation or video) - something light weight and digestible (not a long, text-heavy white paper).
- Screen shots
- Photos of the CEO and any noteworthy individuals.
- Videos
- Customer testimonials that could form the anchor for a story.
- "About Us" fact sheet that describes the team, the problem you're solving, your solution, customer testimonials, investors, and anything else that may help establish credibility and be newsworthy.
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